Alma (Soul)
Creative Direction – Film
“Alma” depicts the handover of values between generations. The time of innocence and the adulthood of man seeking to find himself, find that which he has lost along the way.
It is a portrait of society, a heightening of the human being’s most essential moral values. “Alma” is also a metaphor. A metaphor of the Adsoul universe. I was the creative director of Adsoul agency at that time, and we wanted to create something for self-promotion. This was my idea. Here, the client as the main character, finds himself in need of change and so he seeks the best solution. In that box, which is Adsoul, the necessary knowledge is present. From the inside out of the box creativity does the rest.
Adsoul – Creative Direction, Film – October 2013
Part I – I’m not the same anymore
Role — Creative Director
Directed by — André Braz
DOP — Leandro Ferrão
Production — Captain Jack
Written by — Patrícia Reis
|Producer — João Abreu
Soundtrack – Paulo Baião
You have seen that freedom is as much happiness as is doom. You have erred and lost your way, but only those who do nothing do not err and only those who do not seek do not lose their way.
– ‘Father’ character, written by Pedro Gonçalves
Part II – Reunited (the conclusion)
Role — Creative Director
Directed by — André Braz
DOP — Leandro Ferrão
Production — Captain Jack
Written by — Pedro Gonçalves
Producer — João Abreu
Soundtrack – Paulo Baião
